The Pumas of the UNAM They are not going through the best economic times and the team has suffered this lack of momentum, since the resources have not reached the preparation of the staff and the basic forces of the institution have had to step forward again.
The bad sporting results have contributed to the fact that the board of directors that governs the team does not receive the best praise, so its model has been questioned by analysts and fans, since contrary to the rest of the team of the MX League, the Cougars depend on and are managed by a Patronage.
This group is made by people associated with the University, with extensive business knowledge and with the interest of advancing the non-profit soccer team as the main objective, so that in his hands is the negotiation of all kinds of commercial, economic and sports agreements.
The last completely successful management was the one in charge of the businessman Arturo Elías Ayub, son-in-law of the billionaire Carlos Slim, and one of the most influential characters in Mexico today.
Under his mandate, which spanned the years between 2001 and 2005, the Cougars they got the historical 2004 two-time championship, a title of Champion of Champions, plus two sub-championships of Concachampions and Copa Sudamericana.
The formula used to maintain an extraordinary performance of the team has caused the fans to demand their return to the administrative leadership of the sports institution, especially due to the poor results obtained by the last presidents of the board of trustees, Rodrigo Ares de Parga and Leopoldo Silva.
His influence on this team was total and involved various aspects of the institution, since in the words of his own Shark from Shark tank, achieved an absolute communion between fans, management, coaching staff and players, so the results were given by inertia to an extraordinary working group.
“My relationship with Hugo (Sánchez), with the players, with the cheerleaders. It was a very cool roll and even the famous Pumania. For me the secret is that unity of what the team combined, “he said in an interview with Javier Alarcon.
At that time, Elijah Ayub was in charge of changing the image of the team and one of his first steps was to return to Hugo Sanchez to the technical direction of the team, who had come out on bad terms and who eventually achieved the longed-for doublet of titles, in addition to a historic participation in the Santiago Bernabéu Trophy.
The then 36-year-old president was climbing the ladder in the Telmex Foundation, a company that ended up taking him away from his responsibilities University Club in 2005, so it was already fully maturing in its business fleet, an experience that helped it to improve the commercial agreements of Cougars.
Under his management, the club generated organic resources thanks to two crucial and innovative factors. First, he improved his main endorsement deal, as he left the company behind Nike and signed with Lotto to make clothes; furthermore, it was associated with The Rebel to eradicate the piracy of official jerseys and began to sell other types of clothing with the team’s crest present.
These two elements combined to expose the team’s brand abroad and enhance all business deals, thus the debt of USD 15 million that the institution had was eradicated and its exit left positive numbers for more than USD 4 million, according to the portal Goal.
These good financial management was the main reason why the team was able to invest in strong players from abroad, such as Bruno Marioni, Darío Verón, Leandro Augusto and Ailton da silva, who were the key reinforcements that complemented a good litter of homegrown players.
Although it was not in the same role, this formula served him so that between 2013 and 2014, already as a shareholder of the Club Leon, the Guanajuato team led by Gustavo Matosas get a new two-time championship, so his influence in this type of institution has always been good in terms of results.