The screech of the Michael Jordan sneakers on stave of Dean Smith Center it can still be listened for the privileged who witnessed their first flights.
The college basketball cannot be understood without the genuine spirit what is around North Carolina, nor the play can understand if not through the figure of ‘Your Majesty’.
Have passed 18 years since MJ23 definitively withdrew from basketball and 37 since his last game with the Tar Heels.
But although the new generations have not witnessed their play, his legacy has achieved transcend intact through time.
“The impact of the brand Jordan it’s global, ”he says Danny Morrison, executive director of Charlotte Sports Foundation in an interview with The news.
“A iconic brandBring a lot of creativity, experiences ”.
Just look at someone’s sweater team —Even from sports other than basketball — to find ‘The GOAT’.
His silhouette became a registered trademark that appears embroidered even on the uniforms of the PSG, French soccer team of commercial synergy with the brand.
As well as in the clothing of the Charlotte hornets, property of ‘His Airness‘.
However, Jordan now seeks to impact the community in a different way.
Jumpman Invitational, featuring the Jordan seal
It will do it through the Jumpman Invitational, to be held in the Spectrum Center his Hornets.
It’s about a tournament in order to University Students.
“I created this vision to know the economic impact on Charlotte and bring quality sporting events to Charlotte really quality, “he says Morrison.
“So certainly this event of basketball the Jumpman Invitational it fits perfectly, so we’ve been working to bring that back to Charlotte”.
The Charlotte Sports Foundation announced the three-year agreement with Jordan brand to house the Jumpman Invitational.
When will the event be?
Thus, the important holiday event of college basketball on Queen city was scheduled for 20 and 21 of December 2022.
It will have male and female teams from four original schools to sign partnership agreements with Jordan brand both in basketball like in football.
Being Florida, Michigan, North Carolina Y Oklahoma.
“They put great emphasis on how I can make the player experience great and something that Michael Jordan Brand he knows how to make the player, the team and the fan experience tremendous ”, he says. Morrison.
“So that’s the greater emphasis and when you do that right, many things certainly come to play and you can have more programs and the game quality it really speaks for itself.
“We are very excited really because they both have it, both men like women and we think that does doubly unique and it will be a fun experience for all”.
“Knowing that at the event they will do everything they can to make it very special for the tournaments”.
Waiting for Latinos
On North Carolina there is a Latino population close to a million inhabitants, so it is expected that they will have an outstanding participation in the Jumpman Invitational in order to solidify the ties of the community.
“One of the things that we want them to be part of this tournament is not only to have a great experience for the players and fans,” he says.
“We also want to have an element of community associated with this, so we will be working for that and there will be a community as well and that is (linking Latinos) part of the idea.”
“Charlotte has a very very rich history of college basketball“.
“They have a lot of tournaments and legacy of college basketball on Charlotte“.
“During the COVID, the pandemic tested the economic impact for hotels and restaurants that were harmed, so the economic impact it will be the most important legacy too ”.
Of course, the young people who participate in the event will probably be left with the desire to meet the greatest idol of the sport burst.
“The games are December 20 and 21 2022 so we have time for the first game, but unfortunately it is not likely to be there, “he says.
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