The NFL is developing its own broadcast, according to press reports in the United States.
NFL officials reportedly showed off a service tentatively dubbed NFL+ to team owners at the annual seasonal meeting; In addition to other content, the service would include games and a podcast.
Insiders say the platform likely won’t be ready until NFL team owners meet again in May.
At that time it will be decided by a vote if the NFL goes ahead with the project; however, the status of various deals with the North American Football League’s own media outlets may potentially complicate the launch of a subscription service.
NFL and its alliances.
During 2021, the NFL and Verizon expanded their longstanding technology and marketing partnership, but did so without agreeing to new terms related to mobile streaming.
Until 2018, the telecommunications company had exclusive rights to that content. Various experts indicated that NFL+ could be a way to take advantage of a better deal from Verizon or another mobile operator.
The league also entered into a long-running deal with Amazon to stream Thursday Night games through its Prime Video service.
It is right there where the problems for the generation of its own streaming service come in, since each franchise has certain rights for the generation of content, then there are sponsors who also have exclusive transmission rights, in addition to the fact that they already have a cable channel.
In such a way that tying all these contracts into one sounds complicated, but, if there is something we must understand, it is that the NFL is the most successful and best planned sports business model in the world, so, if you have this in mind, very can probably be done.
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One more line on streaming, the NFL could launch its own service