‘Space Jam’ and Michael Jordan: when sports and cinema were successful

1626466787 Space Jam and Michael Jordan when sports and cinema were

Michael Jordan appeared in a film production during his return to the NBA season. It was in the 1995-1996 championship. Space jam it premiered during the second of those years. Few athletes could be considered at the height of Jordan for the moment. By then, the Looney tunes they were already icons on American television.

Nor the Looney tunes nor Michael Jordan had platforms of streaming or social networks to boost themselves. It was another time. The Looneys depended on the diffusion that television allowed them, having a special impact on children, and Jordan was subject to his exploits on the court and the media repercussion that this generated. The latter was not little.

In Jordan’s case, moreover, he had been retired. His career experienced a sort of second half that was just as successful as the previous cycle: he won three rings. For their part, Looney tunes, after debuting in 1930 with the short Sinkin ‘in the Bathtub, they already had a wider universe of characters on which to lean narratively. It did not seem unreasonable to make a production that would bring them together. In hindsight, it is fair to say that it was not.

Looney Tunes:
the musicals that later transcended

During the mid-1990s, few animated television series had the impact that Looney tunes Warner Bros. succeeded. Sixty years earlier, they began in the cinema and, as TV took more space, they were seen in homes long before Space jam. At first, they could only be seen in black and white. It wasn’t until 1968 that they were developed in color.

What was the particularity of these cartoons? Before positioning itself in the collective imagination, during the 30s These characters were used to spread the musical background of the Brunswick Records label., which had been bought by Warner Bros. Therefore, all the songs that depended on that label went to the other company. The Looney tunes they served as a means of disseminating those songs while they told a story.