Liga MX seeks internationalization under the mandate of Mikel Arriola to fulfill the objective of the growth of Mexican soccer
In the internationalization model of Liga MX, the objective is to open “windows” in Europe, which help Mexican soccer to be known in the Old Continent and promote the export of the players.
“Our effort is to open other windows, of course we have the South American window, but we are very interested, for our players in the women’s league, to have more windows open in Europe.This implies generating knowledge of new digital assets, because it is no longer just being on television, but I can be on Streaming, in various digital media, especially with the collaboration of leagues, such as the Spanish one ”, commented Mikel Arriola, president of Liga MX, in Liga MX Summit 2021.
The Liga MX has sought internationalization in the management of Mikel Arriola, with the increase in commitments with MLS teams. The objective is for the Mexican tournament to grow more than five percent per year, which would promote the hiring of better players and greater investment in basic forces.
“We have to take that path, Liga MX, in recent years, has grown at five percent per year, it is inertial, we have not concentrated on making it conscious. In Europe it has the growth of nine to 15 percent, why is it, because they are asset brokers, if we are trained in this methodology we will increase the income of the clubs, the main objective is to leave the inertial growth and get up to one double digits ”, added Mikel Arriola.
So far, there is a collaboration agreement in the Spanish league, which could open the door to matches between Mexican and Spanish teams, seeking to help internationalize Liga MX.
“Leagues are bodies that organize matches and compete in the market for sponsors.”