In the preview of the debut for the Eurocup against Hungary in Budapest, the Portuguese star made a recommendation that quickly went viral and it had an impact on the stock market: he hid Coca-Cola bottles and picked up a nearby water bottle. Later it was Frenchman Paul Pogba the one who took out a bottle of beer from the scene since alcohol does not coincide with his religious practices (he is Muslim). And now the signatures continue …
Manuel Locatelli, figure of the Italy that beat Switzerland 3-0 yesterday, he imitated CR7 and he moved the two bottles of the world-famous soda from the microphone desk, although he did not remove them from the camera lenses. Earlier, he broke in with a water bottle in his hand and placed it right in front of him deliberately. The figure of the Azzurra, who scored a double, made no reference to his action.
Who took a completely different position was the coach of the Russian team Stanislav Cherchesov, who had no problem uncorking a bottle and taking a sip before talking to journalists. “I never say no to a very cold one”, said the DT when they asked him if he had seen what Ronaldo did. In fact, it caused laughter by the way he opened the lid, with the spout of the other bottle remaining closed. The Russian strategist was in a good mood for the 1-0 win over Finland.
After the episode starring Cristiano Ronaldo, one of the stars of the competition, from the UEFA they downplayed it by issuing a statement in which they stated that “Everyone is entitled to their drink preferences” and that everyone has different “Tastes and needs”.
According to European media, Cristiano’s simple gesture – which had much more significance and repercussion than his statements in a conference prior to Portugal’s match against Hungary in which he scored two goals – caused a 1.6% drop in the stock market for the beverage company. When the Lusitanian left the press room of the Puskás Arena stadium in Budapest, the Coca-Cola firm went from worth USD 242,000 million to USD 238,000 million, recording an approximate loss of 4,000 million dollars.
What will happen to the numbers of the famous company after Cherchesov had a drink before speaking? Probably due to the less media exposure that he handles with respect to Cristiano’s, the needle will not move too much. Although probably some endowment of the soda as recognition will travel to Moscow.
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