Everything that moves Lionel messi. its imminent signing with PSG has gone around the world, it is news that has repercussions beyond sports because of the magnitude of the character in question and that, even, is about to make more millionaire (if that is possible) Amazon founder Jeff Bezos.
Messi and Jeff Bezos’ connection
At first it would seem that neither of these two characters have things in common – except for their huge bank accounts – but as the visionary businessman that he is, Jeff bezos just a month ago he bought the almost exclusive rights to Ligue 1 to transmit them on French territory within Prime Video.
Interestingly – and although some already generate conspiracy theory – just over 30 days after Amazon’s announcement, Lionel Messi will be a new PSG player, which will undoubtedly suppose an exponential increase in the Prime Video subscriptions to see the new soccer Dream Team, which also has in its ranks Neymar, Kylian Mbappé, Sergio Ramos and Ángel Di María, to name just a few.
Prime Video broadcasts Ligue 1
Eight out of ten matches per day of the French League are broadcast on Prime Video, leaving the remaining two to Channel +. The most important thing is that, after having paid about 300 million euros for each of the next three seasons, Amazon has a hand in choosing which games to show on its platform, so it is practically a given that -at least- 36 of the 38 PSG games in Ligue 1 will be played on that system.
Jeff Bezos did not know that Messi would arrive at PSG -or maybe yes, we insist, conspiracy theories-, but the truth is that Leo will help the tycoon to increase his economic fortune, while the Barcelona will mourn brand value losses estimated at 130 million euros, in addition to the fact that LaLiga in Spain has lost its two most attractive and important footballers in three years, recalling that in 2018 Cristiano Ronaldo went to the Italian Juventus.
How much does it cost to hire Amazon Prime Video?
For those who want to follow Ligue 1 in France, the transmissions are priced at 12.90 euros per month for Amazon Prime subscribers, with the option of paying an annual package for 179 euros to enjoy the First and Second Division almost exclusively.
With a loss of 270 million euros in the 2019-2020 Season due to the derivations of the COVID pandemic and other problems, French LFP approved to reduce from 20 to 18 teams the championship from 2023-2024.
Now with the Messi’s arrival at PSG, the equation changes for the financial business. The mere presence of the player and his enormous appeal to the big brands may be the momentum missing from Ligue 1 to stop being seen as the least competitive and interesting behind the Premier League, LaLiga, Serie A and Bundesliga.