Los Angeles Rams and their formula to strengthen ties with

Los Angeles Rams and their formula to strengthen ties with the Mexican community through Chivas

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The Liga MX team has 12.5 percent of its followers in the United States, around five million fans

Los Angeles RamsThat are in the Super Bowl LVI, are one of the oldest franchises in the NFL, which in their history have crossed the United States, from one place to another, in search of refuge. Now they return to the Californian city, betting on the booming Latin market and receiving “help” from Chivas, one of the most popular teams in Liga MX.

“Go with the horns ahead”, is the motto shared by the Mexican team and the American team.

The agreement between Chivas and Rams It is not formal, but the interaction has been maintained, mainly to establish the internationalization of the brand in order to cross audiences. The relationship was achieved after the NFL modified its rule of centralizing the marketing of its teams, which allowed the Los Angeles team to take care of its promotion and choose the rojiblancos as the club with which it will strengthen ties.

The Rams, who play in the NFL, started their career in Cleveland, went through Los Angeles, bet on St.Louis and now they’re back in California’s most populous city. Its strategy is to attract the Mexican-American market, which has settled in the place and preserves the nostalgia for its picturesque traditions..

The interaction between Chivas and the Rams began with an invitation from the NFL team to welcome them to the Los Angeles team’s Spanish account. Guadalajara, together with its little more than four million followers in Twitterwinked at the request of the now Californians.

“United by the same DNA of struggle and effort, always with the horns ahead. Welcome to Mexico, @VamosRams! Everyone to follow them so that El Rebaño grows ”, published the Chivas account, in Twitteron January 20.

The response of the NFL team was an invitation to the “Chivahermanos” to participate in the draw for a trip Super Bowl LVIwhich will take place on February 13, in Los Angeles, California.

The Liga MX team has 12.5 percent of its followers in the United States, around five million fansand the NFL team offers you the opportunity to continue to venture into the country across the Rio Grande.

“Never give up and go with the horns ahead is part of the DNA. Congratulations @VamosRams, for the #SBLVI!” Chivas congratulated the Rams four days ago.

The Rams integrate the mariachi, the Spanish and the Chivahermanos into the NFL, while Chivas dominates in the sale of soccer jerseys in the United States, according to a market study carried out by the store World Soccer Shop. The two teams bet on the Mexicans in order to increase their reach in North American territory, and thus weight a greater number of followers.

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Los Angeles Rams and their formula to strengthen ties with the Mexican community through Chivas

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