Due to the Messi effect, PSG multiplied the followers on its social networks

PSG fans wish to see the star wearing the French club's shirt (Twitter @khm_althani)
PSG fans wish to see the star wearing the French club’s shirt (Twitter @khm_althani)

Paris is paralyzed. The City of lights awaits for the greatest star of world football to dazzle the fans during all the competitions that he will face PSG.

Lionel messi has not yet set foot on the land of the French capital and has already generated a first positive impact for your eventual new club, Paris Saint Germain, that since last Friday he multiplied his followers on different social networks at an unprecedented rate.

One of the manifestations of the digital phenomenon occurred in Instagram, where the institution gala went from adding 24,000 new daily subscribers, on average from January 1 to August 4, to 211,600 registered every day since the rumor of the arrival of The flea to the team led by Mauricio Pochettino.

The PSG has in that social network 38.5 million followers, a sum remarkably lower than the 245 million that follow the captain of the Argentine team.

The “Messi effect”, points out the newspaper Le Parisien, was also expressed in the account of Twitter Spanish-speaking club, which increased the number of “followers” 612-8400 per day starting Friday.

The accounts of the PSG in Arabic, Portuguese, English and French also experienced growth, in the same way that the Youtube of the club, where fans eagerly await the presentation videos or a possible press conference in the coming days of the former benchmark of the Barcelona.

Hundreds of fans were waiting for him this morning, first afternoon in France, at the private airport of Bourget and also on the main gate of the stadium Princes Park, west of the capital.

The Argentine, after 17 seasons on the professional rosterHe said goodbye to the club this Sunday Barcelona in an emotional press conference in which he was accompanied by his wife Antonella Roccuzzo, his three children, the president Joan Laporta and his former colleagues.

Beyond the caution of the captain of the Argentine national team, everything indicates that the Parisian cast will become the second club of their professional career after 21 years with the shirt Blaugrana. “The negotiations have officially ended and the announcement will be made later,” he wrote. Khalifah Bin Hamad Al.Thani, brother of the Emir of Qatar (owner of the French team), last Friday, next to an image that consists of a montage in which Messi is seen with the PSG shirt.