After being overtaken by Real Madrid last season, the Barcelona decided to strengthen itself so that the same story would not repeat itself. However, it is well known that the Blaugrana team was in debt.
That was not an impediment to buy Robert LewandowskiRaphinha, Franck Kessié, Andreas Christensen and Jules Koundé. What was the strategy used in the Catalan team to buy players?
The blaugranas spent 153 million euros on three footballers (Lewandowski, Raphinha and Koundé), since Kessié and Christensen signed as free agents with those led by Xavi Hernandez.
If you don’t want to miss FC Barcelona and its new signings in search of winning LaLiga in Spain, then we recommend you to follow ESPN +who will be the home of Spanish football from the season that started last week.
YOU MAY ALSO LIKE: The probable destinations of Sergiño Dest to leave Barça
Laporta’s levers
According to sources close to the Blaugrana institution, the negative net worth recorded at the end of last season was 451 million euroshowever, Joan Laporta came up with a strategy to recover what was lost and win even more.
One of the levers of the current owner of the club was the sale of 25% of LaLiga’s television rights for the next 25 yearswhere they entered €519 million by the investment group Sixth Street. before, too they sold 10% of their audiovisual rights for 25 years, earning 207.5 million euros.
At the beginning of August, Barcelona made the sale official to Socios.com 25% of the rights of Barça Studios. With this new sale they entered $100 million more euros, while the last lever was the sale of the 24.5% of Barça Studios it had planned to Orpheus Mediasame for which they generated another $100 million euros
We would love to give thanks to the writer of this short article for this incredible web content
Barcelona’s strategy to sign in the summer