With different strategies, Liverpool, United, City and Leicester achieved success in the transfer market

With different strategies Liverpool United City and Leicester achieved success

When it comes to the transfer market, Premier League clubs have taken the analytical approach in recent years to find new talent, while scouting habits and finances have been affected by the COVID-19 pandemic. .

However, clubs can follow different strategies to be successful. Here’s how four teams managed to make their way to market, and what the others could learn from their efforts:

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LIVERPOOL: Using data to evaluate the right players

Arguably, Anfield’s market strategy – driven by proprietary Fenway Sports Group, which has experience in American sports with the MLB’s Boston Red Sox – was the first to be labeled with the term “Moneyball.” in the Premier League.

Liverpool’s recruiting team, which had mostly worked for Tottenham Hotspur and Manchester City, had a strong run following the arrival of Jürgen Klopp in 2015, facilitated, in large part, by a data-driven approach.

After spending large sums on flops like Lazar Markovic, Christian benteke and Andy Carroll, the club made headlines by making the decision to invest even more in world-class stars like Virgil van Dijk (£ 75 million), Alisson (£ 56m), Mohamed salah (£ 36.9m) and Sadio Mané (£ 34m), as these decisions were backed by stronger evidence. Klopp made specific requests about the type of players he wanted, left the search up to his staff, and the methodology paid off with the first Premier League title since 1990 and the first Champions League trophy since 2005.

Today, although the methodical and process-based approach continues, the appetite to spend record sums on certain positions seems to have been exhausted – probably as a result of the financial stalemate caused by the COVID-19 pandemic, but also because of the certainty of that much of the work to build a top-notch team has already been done.

When not mired in an injury crisis, Liverpool has proven to be one of the most progressive operators on the market, as demonstrated by its clever moves by Fabinho (£ 40m), Diogo Jota (£ 35m), Thiago (£ 20m) and Andy Robertson (£ 7m).

However, there is still a lot to learn. After the chaotic search for a central defender in the midst of an injury crisis last season – for which they panicked and recruited Ozan kabak on loan from Schalke already Ben davies for £ 1.5m from Preston to fill the gaps – Liverpool was more careful in bringing in one of Europe’s best young defenders, Ibrahima Konate from RB Leipzig for £ 35m this summer. Those are the kinds of moves that could leave you standing strong for years.



Ole Gunnar Solskjaer, signed a contract extension at least until the 2023-24 season.

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LEICESTER: Target specific markets and act quickly

Leicester raised the bar when the recruiting team led by Steve Walsh recruited players like Riyad mahrez (£ 500k), Robert Huth (£ 4m) and N’Golo Kanté (£ 7m), plus free agents Marc albrighton Y Christian fuchs, to lay the groundwork for their incredible 2016 Premier League championship. Even the stellar center forward Jamie Vardy was discovered and incorporated from Fleetwood Town for £ 1m in 2012, and became a superstar.

An early adopter of number-based analytics to identify potential recruits, Walsh’s team has been excellent at finding value in overlooked areas. Yet today, with the same tools available to all, spectacular finds have been rare, and Walsh left in 2016 – he briefly passed by. Everton as athletic director before becoming a special advisor to Charlotte FC, who will make his MLS debut next season.

Still, Leicester continues to impress. Although he raised funds by giving out some of his stars –Harry maguire (£ 80m), Mahrez (£ 60m), Ben chilwell (£ 50m), Danny Drinkwater (£ 35m), Kanté (£ 32m) – made the shrewd decision to target a few specific markets to replace and become adept at rather than casting a wider network across Europe. His focus on France and Belgium, in particular, is paying off.

Last fall, they invested £ 31.5m to sign Wesley fofana, 20, and the player from Saint-Etienne closed the season as one of the most prominent center-backs in the Premier League. Staying ahead of the competition with players like Fofana – in contrast, Arsenal spent £ 27m to bring in their colleague on defense, William Saliba, who was not a success – has been key, and on his list of premium additions these last few seasons are Youri Tielemans (£ 40m), James maddison (£ 22.5m) Caglar Soyuncu (£ 19m) and Wilfred Ndidi (£ 15m).

Surely time will tell, but this summer’s additions – the forward center Patson daka (£ 27m) from FC Salzburg and midfielder Boubakary Soumaré (£ 18m) from Lille – look equally promising.

While the Leicester scouts deserve recognition, it must also be said that they have very well oiled logistics. As the chief scout of one of Europe’s great clubs told ESPN: “Leicester receives a lot of praise for their work in the market, and they deserve it. In my opinion, the highlight is their response time. They identify what they They want and go for it. Everyone knew about Tielemans, but while everyone was hesitating, Leicester moved their chip. The same goes for Daka and Soumaré – absolutely everyone who works on identifying top-tier talent knows them by heart, but, once again Leicester went looking for them first. To me this shows that the club is well coordinated. They all work by the same principles, and the owner and CEO are on top too. This is a great strength. In many others clubs, discussions take too long. “

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MAN CITY: The holistic approach backed by a big investment

After investing £ 1bn in the passing market for the past six years alone, the reigning Premier League champions are in a comfortable position. The coach, Pep Guardiola, already has two quality options for each position in the first team and, thanks to the investment and impressive work at the academy level, the talent developed at home as Phil Foden is beginning to emerge.

Almost a decade after the club was ridiculed for wanting to implement a “holistic approach” following the firing of Roberto Mancini in 2013, they are doing very well now. The benefits of the structure and principles established by the sports director, Txiki Begiristain, and by Guardiola influenced the youth teams, the women’s squad and the recruiting team. City now operates with clear guidelines on what is the style of player that could be of interest to the club.

What’s more, Manchester City is now the pinnacle of City Football Group, an Abu Dhabi-backed entity with 10 clubs in every corner of the globe – Girona (Spain), New York City FC (USA), Troyes (France). ), Lommel SK (Belgium), Melbourne City (Australia), Mumbai City (India), Sichuan Jiuniu (China), Montevideo City Torque (Uruguay), Yokohama F. Marinos (Japan) – all run with a similar philosophy and principles, and their group of clubs includes reigning champions from three countries.

By sending future best players to second teams, City’s recruiting group theoretically positions them on a path that will ideally lead them east of Manchester, but it remains to be seen whether players like Daniel Arzani, Kluiverth Aguilar, Diego Rosa, Pablo Moreno, Yan couto and Nahuel Bustos will one day have a future at the Etihad.

City’s recent focus on South America has brought them exceptional young talent such as Kayky (£ 8m), Darío Sarmiento (£ 3m) and Aguilar (£ 1m), who may first leave on loan before having the chance to be part of the first team. But the club, without a doubt, is inclined towards the incorporation of young and ambitious players with the technical profile that matches its clearly defined style of play.

The incorporation last year of the Benfica defender, Ruben Dias (£ 61m), and from the end of Valencia, Ferran torres (£ 20m) are good examples of this idea, but priced higher and ready to go, while considerable funding is still available to world-class candidates when they need it. It will be interesting to see how City balances its ‘holistic approach’ with young players versus investing more than £ 100m – in the Tottenham striker, Harry Kane, or the Aston Villa midfielder, Jack grealish, or maybe both.

As they continue to be backed by Abu Dhabi money, City will always be able to compete for the best players in the world. Although they will be more focused on developing the next Foden.

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MAN UNITED: Invest big in big name players

United represents the blueprint for developing players through the academy, and memories of the successful “Class of ’92” still give rivals the chills. But, alongside their City opponents, United have been one of the biggest invested clubs in recent years averaging £ 131m per year over the past seven seasons. This kind of investment has favored the incorporation of Paul pogba (£ 89.3m), Maguire (£ 80m), Bruno fernandes (£ 56m), Fred (£ 53m), Aaron Wan-Bissaka (£ 50m) and have focused on gradually building a squad of world-class players.

Borussia Dortmund’s capture for £ 73.9m this summer from the winger, Jadon sancho, coincides with coach Ole Gunnar Solskjaer’s desire to work with young and dynamic English players, while the £ 34m addition of the Real Madrid defender, Raphael varane, signifies the addition of a world-class central defender in his prime. Undoubtedly there is a look to the future – as shown by the signings of the wingers, Amad Diallo (£ 21m) and Facundo Pellistri (£ 7m) – but United’s chaotic rebuilding since Sir Alex Ferguson retired in 2013 has been a mix of heavy investing (sometimes misplaced as in the case of Donny van de Beek or Romelu lukaku) and add experience with players like Bastian Schweinsteiger, Zlatan Ibrahimovic Y Edinson cavani.

As a global trading force, United’s finances have not suffered as hard a hit from the COVID-19 pandemic as many of its rivals have, while it has invested significantly in its recruiting department in the United States. recent years and have restructured the organization to make room for the Director of Soccer, John Murtough – with the result perhaps being the emergence, finally, of a clearly defined overall recruiting strategy.

United’s decades of focus on the academy have produced players like Brandon williams, Scott McTominay, Mason Greenwood Y Marcus rashford They went on to the first team, but that success has always been supplemented by investment in key positions every season. Communication on where to strengthen is key and, after a few mistakes in the passing market under Mourinho and Louis van Gaal, Solskjaer’s excellent summer moves could mean they have been able to put together the team to get through next season.