The global value of broadcasting rights in the sports industry in the world was 52.1 billion dollars in 2021, according to the SportBusiness Global Media Report, which means an increase of close to 7.2 billion (16%) compared to 2020, a year diminished by the pandemic and marked by renegotiations and reductions in contracts due to the loss of matches due to global confinement. It also represents an increase of about 1.2 billion compared to 2019.
Just the 10 sports with the most lucrative deals combined for $47.9 billion in 2021; the previous year this total was 41,500 million. Within them, the Futbol soccer continues to monopolize the market, entering nearly 20.8 billion dollars in transmission rights, that is, 39.9% of the total agreements around the world. This value slightly exceeds pre-pandemic revenue, but the industry recovery was led by ice hockey, American college sports, baseball and motor sports.
In March 2021, the NHL announced an agreement with ESPN, property of Disney, for seven years, which began with the start of the 2021-22 season and will run until the 2027-28 campaign; he later added Turner Sports. According to the New York Times, both entities pay around 625 million dollars a year.
In turn, the MLB has been increasing its agreements in the last four years, most of them valid until 2028. In 2018, it signed an extension with the domestic television station Fox for 730 million a year, in 2020 it renewed with Turner Sports for 470 million a year and in 2021 with ESPN for another 550 million.
However, the league that will boost the US market even more strongly is the NFL, individual property reigns in transmission rights. By itself, it monopolizes 15.4% of the pie and will increase its dominance in 2023, when its new national agreements with Disney, Fox, Comcast, CBS Y amazon. Together, these networks will pay around $110 billion over 11 years, almost doubling the value of their previous contracts.
The NFL is routinely the most-watched programming on American television and the TV networks know their value, so they will pay $9 billion per season through 2033 and Amazon will add $1 billion for Thursday Night Football broadcasts.
In territorial matters, the United States concentrates most of the value for transmission rights. Its market generated around 45.2% of global revenues (23.5 billion dollars) and is about to increase it with the new agreements of the NFL. In contrast, the European market expects, at best, modest growth and stagnation in the medium term, mainly in the United Kingdom, France and Italy.
In the Middle East and North Africa region, piracy has not allowed to increase the bet on broadcasting rights. BeIN Sports, one of the main television networks, remains cautious with its costs.
Stagnation and slow growth are also projected in India and Brazil, while the Latin American market is the only one that is expected to decrease its revenues in the coming years, despite the maximum value reached in the region this year.
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The value of broadcasting rights in the sports industry rises