The LMB generated revenues of two billion pesos in 2022

CDMX. /

The Mexican Baseball League managed to display an excellent season in 2022not only inside the diamond with extraordinary matches, but also by generating two billion pesos in revenue. Despite the difficulty of canceling the 2020 edition, the 2021 and 2022 seasons have meant a exponential growth for Mexican baseball.

The LMB home run

The hobby of LMB grew from 1.8 million attendees to 4.3 million for the show that ended last September. Of these, 3.5 million attended duels regular seasonwhile 762 thousand amateurs were present during Playoffs. According to information from the columnist Jesus Hernandez of Millennium.

“Definitely the pandemic was a radical factor, especially when We decided to cancel the 2020 season. The fact of not having activity allowed us to rationalize and define clearer criteriaand the objectives that we want to strategically address for the growth of the league”, he pointed out. Horace De La Vegapresident of the LMB.

Following the business model of the NFL, F1 and MLBthe Mexican Baseball League centralized the television rights of the 18 teams to be able to negotiate them together. The same ones that reach more than 65 million viewers in more than 20 countries.

Brands such as the G500, Comex or Caliente gas stations have become official sponsors of the LMB. According to Horace de la Vega large sponsorships range from 25 to 30 million pesos a yearwhile the boys hover among the 10 to 15 million.

The LMB has two main projects for the future: partnership agreeto make alliances with MLB teams and on the other hand, the sale of players that each team does separately today. So the Mexican Baseball League would be the mediator in negotiations with teams from the United States and other countries.

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The LMB generated revenues of two billion pesos in 2022