Last season, the NFL’s 32 teams were only able to earn $1.8 billion.
The National Football League, or simply the NFL, has set a new record, bringing in $2.7 billion in sponsorship in the 2022-2023 season. According to SponsorUnited and Front Office Sports, the top contributors to this number are deals with alcohol and technology brands.
If only the 32 teams in the league are counted, they brought in $2.50 million, while the NFL itself added another $650 million. During the previous season, franchises were only able to generate $1.8 billion from endorsements.
Of the 32 teams, it was the Jacksonville Jaguars that led with at least 170 deals, followed by the Dallas Cowboys and Buffalo Bills with 140 and 135 deals, respectively.
The NFL and its revenue
In December 2021, the NFL expanded new markets for teams by granting international marketing rights. On the other hand, in September 2022, the league recorded another major deal when Apple Music made the decision to purchase the rights to the Super Bowl halftime show.
The truth is that two weeks ago, at the end of 2022, the NFL and the technology giant Google reached an agreement for the streaming platforms, YouTube TV and YouTube Primetime Channels, to broadcast the Sunday games that are played outside the city where the contractor resides. The agreement reached a juicy figure of 2 thousand 500 million dollars and will be in force until 2029.
This arrangement is reflected in NFL Sunday Ticket, which refers to all regular season games in the league that air on non-market Sundays. These will be available starting in 2023 as an additional package on the aforementioned streaming platforms, independent on demand that is broadcast on YouTube Primetime Channels.
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NFL enters 2.700 million dollars for sponsorship in the 2022-2023 season