The company Genius Sports Limited —official partner of data, technology and transmission applied to sports, betting and media—announced an extension of its agreement with the National Football League (NFL)for the purpose of broadcast certain matches live through the main sports betting platforms in the United States.
In a statement, the company said that the first benefited operator will be Caesars Entertainmentwhich is the “Official Sportsbook Partner and first Official Casino Sponsor of the NFL”.
In this way, the firm “will become the first sports betting operator to offer live video streaming to its US customers Watch & Bet for select NFL games on their mobile phones or tablets through the Caesars Sportsbook app.”
Likewise, “Genius Sports will take advantage of its machine learning and live broadcast technologies to drive enhanced viewing experiences for NFL fans through Watch & Betand the development of its augmented live video betting products”.
“The NFL named Genius Sports in April 2021 the exclusive worldwide distributor of official real-time statisticsown data from Next Gen Stats (NGS) and official sports betting data from the League for media and sports betting companies in regulated markets”, they recalled.
In turn, they specified that said association “included the rights of Genius Sports to distribute low latency video to sportsbooks in key international marketsthat have now been expanded to include the United States”.
Meanwhile, they announced that “as a first in the United States, Caesars Sportsbook will offer in-game betting opportunities based on official data and player endorsements along with live video broadcasts of NFL games for Give your customers access to the most engaging NFL in-game betting experience available on mobile and tablet”.
“Also, Caesars Sportsbook will use official NFL league and team brands and logos to help promote its premium live content through a fully immersive Watch & Bet live betting experience.
Mark Locke, CEO de Genius Sports
About, Caesars Digital President Eric Hessionsaid: “The addition of Watch & Bet live video streaming brings the best the NFL has to offer directly to the Caesars Sportsbook app.”
“Offering innovative technology like this continues to be a key point for us, so being the first sportsbook in the US to offer customers live streaming of the NFL within the app is not something we take lightly. We are grateful to bring an industry leading new feature to our sports betting app through our partnership with Genius Sports and the NFL.”
For his part, NFL Vice President of Media Strategy and Business Development Brent LawtonHe said: “We are excited to offer fans a new way to experience and engage with NFL content. Watch and Bet is an innovative step forward in our partnerships with Genius Sports and Caesars”.
While, Genius Sports CEO Mark Lockesaid: “In our expanded agreement with the NFL and Caesars Entertainment, Genius Sports has created a unique solution that combines our exclusive official NFL data with live streaming content to offer the most engaging sports betting experience available in the entire United States.”
“Accelerated by our long-term association with the NFL, Genius Sports continues to go from strength to strength as our innovative products enable our customers Expand your product offering and increase your market share throughout North America”, he pointed out.
Finally, from the company they maintained that “Genius Sports’ existing agreement with Caesars provides highly targeted programmatic marketing solutionsas well as access to official data-driven live content for other top-tier sports in the United States and the world, such as NASCAR, the EPL, Argentine and Colombian soccer, as well as Liga MX.”
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Genius Sports expands its alliance with the NFL to broadcast live games of the 2022 season | Yogonet Latin America