Reigning NFL Super Bowl LVI champion Los Angeles Rams announced their partnership with Dapper Labs to release non-fungible tokens (NFTs) for the 2022 season. It would be Dapper Labs’ first deal with an NFL franchise.
Jen Prince, Commercial Director of the Los Angeles Rams, pointed out the next:
“We will give Rams fans the opportunity to be a part of history and celebrate our Super Bowl championship in an unprecedented way. This best-in-class partnership is an excellent case study in how revolutionary technology will allow us to reach our fans and engage new fans both here in California and around the world.”
The company and the team will launch an NFT collection called “Team NFT”, collectible pieces that will give die-hard fans exclusive benefits and experiences (which are unknown). The first launch was made on August 11 and it was the rings of “The Rams”, on the recent victory.
The rings were sold in three presentations, the “Starter Ring”$9 NFT (with a stock of 5,000 pieces), “All Star Ring” $59 (1,000 pieces in stock) and Hall of Fame Ring for $699 (50 pieces in stock) and are replicas of the pieces that players, coaches and team staff received during the victory.
The NFL integrates NFTs into its “VIP experiences”
The current champion of the NFL Super Bowl LVI pointed out that he will show Dapper Labs and its contents during the games of the season. In addition, they will collaborate on content and personalized and educational NFT pieces on “NFL ALL DAY” products.
In this regard, Dave Feldman, senior vice president, marketing and general manager of NFL ALL DAY, explained:
“The Los Angeles Rams are one of the preeminent franchises in all of sports. We are excited to work with the LA Rams to enhance the fan experience through unique collectibles and events that bring fans closer to their favorite team and players than ever before.”
Previously, NFL ALL DAY celebrated the success of the 2021 Rams by releasing two limited-edition NFTs following the team’s Super Bowl and “NFC Championship” victories. The Super Bowl LVI NFT ($299), featuring the Super Bowl LVI logo as well as the game’s final score, while launching another collection on NFC Champions ($199).
By the end of 2021, Dapper Labs and the NFL reached an agreement to create a marketplace for American Football League digital collectibles.
At that time, the content with the NFL was focused on videos, imitating the iconic products, which obtained a great success in sales, managing in collectibles a total volume worth 780 million dollars last year.
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Dapper Labs Partners with NFL Champion Los Angeles Rams to Launch NFT Collection – BeInCrypto