Although the amount that each crypto company will pay is unknown, it is predicted that the next Super Bowl will have the largest number of crypto companies ever seen, who shelled out more money to appear for a few seconds in the iconic game.
The next Super Bowl LVI, to be held on February 13 at the SoFi stadium in Inglewood in Los Angeles, California, will include commercials advertising annual, but in this edition it will include companies from the crypto ecosystem such as the exchange Coinbase, as well as Crypto.com and Bibuy, among others.
The dispute will not only be sporting, according to Peter Laatz, global director of the consulting company IEG:
“It’s a staggering increase in spending. They are looking to educate people because not many people have heard of these companies, and there is still some confusion even about what cryptocurrencies are.”
Super Bowl 56, to be played between the Angeles Rams and the Cincinnati Bengalsis the edition with more sponsors crypto than another, since it will have announcements from Coinbase, Bitbuy, FTX, Crypto.com, Binance, Miller Lite, TurboTax, Banlman-Fried, which will be added to the usual WebMD and Monster.com.
Recently, it transpired that anyone who buys tickets to see the most watched sporting event on the planet you will be entitled to a non-fungible token (NFT) as a souvenir to commemorate the last game of the 2021/2022 NFL season.
As the first Super Bowl with full fan capacity after the pandemic, Super Bowl LVI presents the League with a special opportunity to take advantage of the NFT as a tool to celebrate and engage fans.
Super Bowl LVI will include the most important of the crypto ecosystem
Experts consider that the rise of the crypto ecosystem in the sponsors Sports cars is because they replace the brands that were always advertised: airlines, luxury brands, cars, health, technology and beauty. For IEG, crypto companies are spending more to advertise than airlines, food brands, and wine and spirits companies.
The TurboTax company also coincides with the crypto boom as sponsors:
“Crypto is complicated, but as a tax expert with crypto experience, you can pass your taxes on to me. I suspect that there are a good number of companies that are going to stay”.
Companies like Binance, FTX and Crypto.com regularly advertise in other sports disciplines such as Formula 1, NBA or MLB. At the end of 2021, Crypto.com reached an agreement with the Los Angeles Lakers for $700 million to change the name of Staples Center in Los Angeles to Crypto.com Arena for 20 years.
Recently, NFL Clubs Senior Vice President of Business Development Bobby Gallo, He noted in a statement:
“Collecting ticket stubs has always been something our fans love to do, especially for the biggest game of the season, and offering personalized Super Bowl NFTs allows us to enhance the game day experience.”
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Coinbase, Crypto.com, Bitbuy Among Crypto Sponsors for Super Bowl LVI – BeInCrypto