In August 2020, Renault proudly announced its union with the Argentine Basketball Confederation, thus becoming, and for two years, the Official Sponsor of the Senior Men’s and Women’s National Team.
Basketball is a discipline that transmits values with which Renault, and particularly STEPWAY, feel fully identified; such as unity and teamwork, effort and dedication, collective commitment, discipline, resilience and the desire for permanent improvement.
Now, Renault strengthens its link with the CAB by presenting the New Limited Series of this model that has a successful history of more than 10 years in Argentina. Thus, Renault STEPWAY becomes once again the national production vehicle chosen by the brand to accompany the Basketball Team.
The STEPWAY CAB Limited Series, based on the top version of the Intens range, brings many new features both on the outside of the vehicle, as well as on the inside.
Abroad, this model proudly produced at the Santa Isabel Factory in the province of Córdoba launches a new exclusive color, Cosmos Blue, which will be the only color available. It also features new 16-inch diamond wheels, which add to the distinctive and aggressive look of the model.
On the side, for its part, we can find the insignia of the Argentine Basketball Confederation, which strengthens the link between Renault and the CAB
Inside, the first detail we find is the new exclusive fabric upholstery with synthetic leather mixtures, which stand out for their black details. In the central panel we will also find unique details in blue, both on the side vents and on the gear lever. In the lower part, for its part, the carpet covers of both the front and rear seats were specifically designed to reinforce the alliance between Renault and the CAB
The limited series will also have technology equipment so that customers can always be connected: a wireless charger, located in the lower part of the air conditioner, for those cell phones that have inductive charging. Then, Plug & Play alarm, a new bluetooth alarm system that allows it to be linked through a smartphone without the need to carry the key. This new functionality will allow the remote opening and closing of doors, and the silent activation of the alarm. In this way, all vehicle users will be able to use their smartphone to open and close the car, from a specific application, available for both Android and iOS.
As for the motorization, this limited series will have the already well-known HR16 engine from the Renault-Nissan-Mitsubishi alliance, a 1.6-liter engine associated with a 5-speed manual gearbox and that has 115 HP of power and 156 Nm of torque. .
The vehicle also maintains all the differential characteristics of the Intens version, among which the following stand out:
• Front LED DRL lights & Rear LED lights
• Front (2) & side airbags for driver and passenger (2)
• ABS & ISOFIX anchors (2) for the rear seats
• Rear parking sensors
• 7´´ screen with Android Auto & Apple CarPlay
• Automatic climate control
• Rear parking camera
• Cruise control & speed limiter
• Steering wheel covered in leather & knife key with trunk opening
EXCLUSIVE BENEFIT LIMITED SERIES
Each user who purchases a STEPWAY CAB Limited Series will receive a gift of a “Renault CAB Kit”, which includes an exclusive sports bag with the RENAULT // CAB badges, a Spalding basketball, a microfiber towel for sports and a shaker bottle / glass. In addition, customers will be able to access a 3×2 in services, the first of these being completely rewarded.
For the launch, a commercial was developed that stars three great professional basketball players, who are also referents of the Men’s and Women’s National Teams: Facundo Campazzo (Denver Nuggets), Julieta Alé (Defensor Sporting) and Gabriel Deck (Oklahoma City Thunder). In this advertising piece you can see the players interacting with the new RENAULT STEPWAY CAB limited series, their exclusive equipment, connecting with basketball as the main sport of the commercial.
The advertising campaign will have a robust 360 ° strategy from its launch, with the commercial on the main Open TV and Cable signals, Vía Pública, Radio content, and also with a digital marketing strategy differentiated by duly identified audiences. In addition, all the news about the product and its commercial offer will be communicated through a CRM strategy whose axis will generate knowledge of the launch. The entire campaign will be complemented with a Brand PR strategy with athletes and influencers linked to the sport.
Renault, a historic mobility brand and pioneer of electric vehicles in Europe, has always developed innovative vehicles. With the “Renaulution” strategic plan, Renault has embarked on an ambitious, value-generating transformation towards a more competitive, balanced and electrified range. Its ambition is to embody modernity and innovation in technology, energy and mobility services in the automotive industry and beyond.
ABOUT RENAULT ARGENTINA
Renault has been present in Argentina since 1959 when it partnered with IKA (Industrias Kaiser Argentina), which had built its automotive factory in Córdoba 4 years earlier. From that moment to the present, Fábrica Santa Isabel has manufactured more than 3,200,000 vehicles of 34 different models, many of which have become true icons of the automotive industry. At Renault they constantly face new challenges and challenges, not only in the economic sphere, but also in the social and environmental sphere. In this sense, one of its main objectives is to ensure the commitment to sustainable mobility and make the organization one of the main and innovative actors of social progress.
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The new Renault limited series arrives: STEPWAY CAB, for basketball fans