Lakers stadium will be named after a cryptocurrency company for a fortune

Cryptocurrencies already have an earned place in the field of financial investments and are beginning to gain even more ground from the work of marketing that companies do to gain even greater notoriety and gain the trust of their potential customers.

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And that is what Crypto.com did, a company dedicated to the exchange of cryptocurrencies, which will now spend a fortune to rename an iconic stadium of the NBA, which also lends its field to other competitions as conveners in the United States.

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THE INCREDIBLE FIGURE FOR NAMING

The cryptocurrency company will disburse no less than 700 million dollars! so that the Staples Center, Los Angeles Lakers stadium, change its name to Crypto.com Arena from now on. A naming, as is customary in Europe and the United States, very expensive, but which they estimate will be profitable.

With the statue of Magic Johnson you will now be in the Crypto.com Arena. AP

With the statue of Magic Johnson you will now be in the Crypto.com Arena. AP

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Of course, to make an investment of these characteristics, they not only analyzed the risk but also made sure to sign a truly durable contract with those who will now be their new partners. Because, The link that the company has just initialed ensures its name in the stadium for the next 20 years from December 25, 2021.

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IN ADDITION TO THE MILLIONS, THE HISTORY

Beyond what it means for an organization to put $ 700 million into the stadium, there is a component that makes this investment a milestone. Crypto.com will become a pioneer in the field of cryptocurrency companies in putting their name in a stadium that hosts events seen all over the planet.

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“In the years to come, people will remember this time as the time when cryptocurrencies crossed the chasm into the mainstream,” Kris Marszalek, CEO of Crypto.com, told the LA Times, happy to be one of the protagonists of this great step in the relationship between sport and crypto.

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According to what was also revealed by the CEO of the company, the details of the scope are still not entirely clear. Although they already agreed on the naming and also The duration of the link, the idea of ​​Crypto.com and AEG, owner of the stadium, is that in the near future payments with cryptocurrencies can be made within the complex.

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The stadium, packed in memory of Kobe Bryant. EFE

The stadium, packed in memory of Kobe Bryant. EFE

History wherever you see it: from the amount of money paid -almost unique in sport-, the appearance of a company in this area treading so hard and the chance that the different businesses on the property admit to selling their products with cryptocurrencies.

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The hitherto known as Staples Center opened in 1999 and has been the home of the Los Angeles Lakers, the Los Angeles Clippers, the Los Angeles Sparks of the WNBA and the Kings of the NHL. At the time, Staples had paid $ 100 million for a 10-year contract … Today the figure has multiplied.

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Lakers stadium will be named after a cryptocurrency company for a fortune