The Minnesota Twins unveiled new uniforms Friday with looks redesigned home, away and alternate caps, plus a new secondary cap and revamped font.
“It’s the culmination of an evolution our organization has gone through,” Twins executive vice president Joe Pohlad said. “It’s a visual representation of that. We haven’t made a significant change to our uniforms and markings in quite some time and not a complete overhaul of our markings since 1987. It seemed like the right time.”
The Twins aimed to simplify a uniform that featured elements from different eras of the franchise. One of the driving forces behind the redesign came from the generational change in the way fans consume baseball.
“A lot of the way fans interact with their teams is on their cell phones, so we looked to create a uniform and markings that are readable on both physical and digital media,” Wolff said.
The new home jersey features Twins text across the chest that no longer has a shadow or multiple colors, it is now written only in red. Additionally, “victory” in the Twins is emphasized, a tradition introduced when Minnesota won the World Series in 1987. The road uniforms also feature pinstripes, previously only on the 2010-2018 home alternate uniforms.
“The goal is to create something timeless and the measure of success is longevity,” said designer Matthew Wolff, who grew up a Twins fan. “The longer the logo lives, the more successful it will be. With kits, City Connect is timely and right now. But when you’re talking about a team’s core identity, they’re supposed to be built to last.”
The uniforms also feature a new cap with a white “M” and red marking representing the North Star, an emblem now used on all four of Minnesota’s sports teams. The “M” cap marks the first time since 2013 that the team will wear a letter cap.
“The ‘M’ cap has such a strong passion around it that when we had discussions, we talked about bringing it back,” Pohlad said. “But we didn’t want to ruin something good. We wanted to do the next thing.”
The front page of the house features a navy blue silhouette of Minnesota with a red north star at the location of Minneapolis and St. Paul.
Additionally, the Twins are introducing a new alternate uniform with a cream-colored base and “Twin Cities” script across the chest. The cream colorway is contrasted with a dark navy blue and an all-navy cap to complete the look.
For Wolff, a lifelong Twins fan, the project represented a dream come true.
“It’s as good as it gets. I hope Twins territory likes it, but ask me again in a couple of years,” Wolff said. “If the Twins win a World Series in a uniform I designed, I’ll die happy.”
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‘It’s as good as it looks’: Minnesota Twins unveil redesigned uniforms